What segmentation, targeting, and positioning recommendations would you make to GM for future Saturn models?
GM should work more on providing high quality luxury cars for its high end customers. These customers are loyal to the GM brand and this market segment should be given more importance. These luxury models should also be improved by offering more options for sports accessories as well provide various style options.
GM should move ahead from targeting the mid income market and move towards both the high end customers as well as low income customers. The company profits will definitely improve if the market segmentation and targeting improves and covers different groups of people with different ages and social positions. The company should add more options of comfort, style and sports in its car models to increase its loyal fan base.
GM must create their own brand name effectively by targeting not only the local but also the global market. It must work to produce a good quality name among its competition. GM should consistently improve its car models by providing more features and offering higher quality.