Skip to main content

Market Segmentation: A case study of Saturn

Gaining a foothold in a highly competitive market is not possible without a solid marketing strategy and this is where segmentation becomes the key aspect for any successful business.

Saturn, a subsidiary of GM which ended its operations in October 2010, is a good case study when it comes to implementation of "market segmentation". The Saturn Corporation employed its market segmentation in way that it successfully managed to win over customers during its lifespan.



Comments

Popular posts from this blog

Pension issues for expats in UAE - Chapter 1

* Below is a detailed research study on pension issues in the UAE where expats come in large numbers for work throughout the year, but often feel discouraged due to absence of solid pension plans. However, in recent few months, the gulf states have started considering coming up with pension plans for expats

Chapter 1: Introduction The United Arab Emirates, according to the World Economic Forum (WEF), is the 12th most competitive nation globally for 2014-2015, which puts the country ahead of all the Middle East and North African (MENA) countries (Wilson, 2014). The UAE is a popular destination for expats and has become an “expats paradise” due to the high salary levels and the zero tax policy. According to the UAE National Bureau of Statistics, UAE’s population has reached 8.2 million in 2011 and the expats account for 88.5% of it. However, the UAE does not offer to its expatriate population any federal pension scheme or retirement plan, this is unlike the other job markets around the wor…